Business Architect, Brand Marketer and Technologist.

Rod Banner is a relentlessly forward-thinking entrepreneur. A Brand Marketer who quenches complexity and sharpens messaging to build world dominating brands. 

Today, he is laser-focused on the actual architecture of businesses – their core value propositions, operational wizardry and culture.

Rod helps business owners use technological advances and market shifts to optimise brand and business design for maximum performance. 

He has founded and exited multiple businesses and mentored countless tech industry luminaries. 

Rod has been acknowledged as part of the TechCity Insider 100 list, the Fresh Business Thinking Power 100, The Maserati 100, The Smith & Williamson Power 100 and GQ’s list of the 100 Most Connected Men in Britain. 

He is a member of the Worshipful Company of Information Technologists and a fellow of the RSA.

Rod’s side hustle is – a growing community built to explore how tech can bring more joy to the world. He’d love you to join it.

  • commented on EMIS 2019-05-21 11:05:19 +0100
    It’s taken ages but we’ve finally finished the EMISLIFE’ video. Please don’t share it (yet). EMIS haven’t yet approved it for general release and we want to launch it around an event. But please feel free to comment or critique it right here.
  • commented on NuroleMovie 2019-02-03 23:53:16 +0000
    We made a vision video to explore how Nurole might be represented. It’s made from stock footage using a (very) amateur voiceover.
  • published Why I won't be at Cannes Lions this year in Blog 2017-06-16 15:10:20 +0100

    Why I won't be at Cannes Lions this year


    Last year, we rented a 100' motor yacht called the Accama (see above). It came stocked with unlimited Champagne and Rosé. We shared it with the most interesting and influential people we could think of and soon realised that most of them could have just as easily been found in Soho House. We all had a marvellous time but, in spite of the hedonism, we came away feeling that the Ad industry had lost its mojo. 

    Before selling it to WPP, I used to own an Ad agency. It was a wonderful business. We worked for technology companies and, in our small way, helped to give birth to the internet. Back then, our knowledge of communications and our skills architecting brands was deemed highly valuable. Particularly by the entrepreneurial engineers who ran most of the tech firms.

    Read more

  • wants to volunteer 2015-01-21 13:29:11 +0000

    Get stuck in and make a difference

    3LA is here to bring fresh thinking and salvation to struggling leaders and their businesses. We have a brilliant team with the skill and energy to make a difference. But we're trying to solve big contemporary problems so we're always on the lookout for new talent and ideas. So get stuck in. We promise not to spam you or sell your data. No really...

    Become a volunteer

  • published For 2014-10-12 22:28:19 +0100


    Your board tell you to get much more serious about driving sales. You want your business to be at the leading edge but you know that it's not. Your margins are shrinking but you still have to deliver more. Cost reductions and efficiency gains have simply run out of road. Creative thinking and innovative technology can transform your businesses but where do you find them? You can't sleep for fear of being overtaken by a tech-based startup. Life has never been more difficult.

    For great leaders striving to execute their vision

    We have a team to help co-design new products and services. We have massive expertise in brand building and brand architecture. We offer help with experience design and customer engagement. We offer advice around re-motivating your staff with human capital transformation using internal training and communication programmes. We are well-connected to the entrepreneurial centre of Europe and the technological centre of Silicon Valley.

    Simply, we help build and refresh businesses with our clients not for them. We catalyse exciting changes in moribund institutions. We craft solutions that are fresh and contemporary but above all, intensely effective.


  • published About 2014-10-12 21:02:07 +0100


    Business is changing. Technology is accelerating. Marketing is being mechanised.
    We live in a world of 'infobesity'. Populated by the 'swipe generation'.
    There is no simple formula for success.
    Who can help you cope with the storm you're facing? 
    Who can help your business avoid being 'Uber-ised'?
    We would like to propose our extraordinary team. 
    We know business, technology and brand.
    We deliver proposition architecture, strategy and marketing innovation.
    We make use of technology and make sense of the future.
    We are 3LA - Exciting Tomorrow.

  • commented on Do you have a challenge for us? 2014-10-12 19:50:05 +0100

  • signed up on Join 2014-10-12 19:27:46 +0100

    Join the 3LA movement

    We really appreciate you stopping by. Please sign up and join the team. 3LA is a new idea for all of us so please help us out if the site has any glitches in it. Meanwhile let us know what we can do for you or what you can do for us. Either way, there's a lot to be done to make marketing more efficient and effective.

    Sign up

Rod Banner is a relentlessly forward-thinking architect of business who builds world dominating brands. He shapes value propositions, operational wizardry and culture.


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