Business Architect, Brand Marketer and Technologist.

Rod is an entrepreneur. 

He builds brands, architects business propositions and sharpens messaging. 

Throughout his career, he's advised the tech industry, founded businesses and mentored countless tech industry luminaries. 

Rod has been acknowledged as part of the TechCity Insider 100 list, the Fresh Business Thinking Power 100, The Maserati 100, The Smith & Williamson Power 100 and GQ’s list of the 100 Most Connected Men in Britain.

Having sold his first business to WPP, Rod founded this amusingly titled business - 3LA.com (3 letter acronym). 3LA is a collective of brains and technologies that help businesses become more agile and relevant. Its ingenious approach melds innovation from the entrepreneurial revolution with proven techniques plucked from brand design and proposition architecture. 

Rod's other roles include: Executive Chairman of Adgistics, Founder of JoyTech.org and several advisory board positions.


  • published Why I won't be at Cannes Lions this year in Blog 2017-06-16 15:10:20 +0100

    Why I won't be at Cannes Lions this year

     CannesBoat.jpg

    Last year, we rented a 100' motor yacht called the Accama (see above). It came stocked with unlimited Champagne and Rosé. We shared it with the most interesting and influential people we could think of and soon realised that most of them could have just as easily been found in Soho House. We all had a marvellous time but, in spite of the hedonism, we came away feeling that the Ad industry had lost its mojo. 

    Before selling it to WPP, I used to own an Ad agency. It was a wonderful business. We worked for technology companies and, in our small way, helped to give birth to the internet. Back then, our knowledge of communications and our skills architecting brands was deemed highly valuable. Particularly by the entrepreneurial engineers who ran most of the tech firms.

    Read more

  • published Social 2017-01-04 13:41:29 +0000

  • wants to volunteer 2015-01-21 13:29:11 +0000

    Get stuck in and make a difference

    3LA is here to bring fresh thinking and salvation to struggling leaders and their businesses. We have a brilliant team with the skill and energy to make a difference. But we're trying to solve big contemporary problems so we're always on the lookout for new talent and ideas. So get stuck in. We promise not to spam you or sell your data. No really...

    Become a volunteer

  • published For 2014-10-12 22:28:19 +0100

    FOR COMPANIES WHO WANT TO EXCEL

    Your board tell you to get much more serious about driving sales. You want your business to be at the leading edge but you know that it's not. Your margins are shrinking but you still have to deliver more. Cost reductions and efficiency gains have simply run out of road. Creative thinking and innovative technology can transform your businesses but where do you find them? You can't sleep for fear of being overtaken by a tech-based startup. Life has never been more difficult.

    For great leaders striving to execute their vision

    We have a team to help co-design new products and services. We have massive expertise in brand building and brand architecture. We offer help with experience design and customer engagement. We offer advice around re-motivating your staff with human capital transformation using internal training and communication programmes. We are well-connected to the entrepreneurial centre of Europe and the technological centre of Silicon Valley.

    Simply, we help build and refresh businesses with our clients not for them. We catalyse exciting changes in moribund institutions. We craft solutions that are fresh and contemporary but above all, intensely effective.

     


  • published About 2014-10-12 21:02:07 +0100

    NOTHING IS SIMPLE ANYMORE

    Business is changing. Technology is accelerating. Marketing is being mechanised.

    We live in a world of 'infobesity'. Populated by the 'swipe generation'.

    There is no simple formula for success.

    Who can help you cope with the storm you're facing? 

    Who can help your business avoid being 'Uber-ised'?

    We would like to propose our extraordinary team. 

    We know business, technology and brand.

    We deliver proposition architecture, strategy and marketing innovation.

    We make use of technology and make sense of the future.

    We are 3LA - Exciting Tomorrow.


  • commented on Do you have a challenge for us? 2014-10-12 19:50:05 +0100

  • signed up on Join 2014-10-12 19:27:46 +0100

    Join the 3LA movement

    We really appreciate you stopping by. Please sign up and join the team. 3LA is a new idea for all of us so please help us out if the site has any glitches in it. Meanwhile let us know what we can do for you or what you can do for us. Either way, there's a lot to be done to make marketing more efficient and effective.

    Sign up

Passionate, gregarious and contemporary, Rod Banner predicted the rise in Tech Power way back in the 1980s. He has lived all his commercial life with one foot in technology and the other in marketing. So the new 'technofied' marketing landscape thrills Ro

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