Business Architect, Brand Marketer and Technologist.

Rod Banner is a relentlessly forward-thinking entrepreneur. A Brand Marketer who quenches complexity and sharpens messaging to build world dominating brands. 

Today, he is laser-focused on the actual architecture of businesses – their core value propositions, operational wizardry and culture.

Rod helps business owners use technological advances and market shifts to optimise brand and business design for maximum performance. 

He has founded and exited multiple businesses and mentored countless tech industry luminaries. 

Rod has been acknowledged as part of the TechCity Insider 100 list, the Fresh Business Thinking Power 100, The Maserati 100, The Smith & Williamson Power 100 and GQ’s list of the 100 Most Connected Men in Britain. 

He is a member of the Worshipful Company of Information Technologists and a fellow of the RSA.

Rod’s side hustle is – a growing community built to explore how tech can bring more joy to the world. He’d love you to join it.

  • published MADE TO FAIL in Blog 2022-10-31 18:29:53 +0000


    At the IPO, it was ‘Sofa' so good… but today, is bust.

    Fingers have been pointed at supply chain issues and the 6 long weeks it took to ship MADE's furniture. (This as 4 hour deliveries are becoming standard). 

    However, like most corporate failures, it seems that the company’s whole business model was just ‘Insufficiently Profitable’.

    According to data from their 2021 Report and Accounts, an average MADE order looked like this:

    • Sale Value £246
    • Gross Profit £97
    • Fulfilment £45
    • Contribution £52
    • Marketing £38

    Meanwhile overheads were running at something like £40m.

    Read more

  • commented on EMIS 2019-05-21 11:05:19 +0100
    It’s taken ages but we’ve finally finished the EMISLIFE’ video. Please don’t share it (yet). EMIS haven’t yet approved it for general release and we want to launch it around an event. But please feel free to comment or critique it right here.
  • commented on NuroleMovie 2019-02-03 23:53:16 +0000
    We made a vision video to explore how Nurole might be represented. It’s made from stock footage using a (very) amateur voiceover.
  • published Why I won't be at Cannes Lions this year in Blog 2017-06-16 15:10:20 +0100

    Why I won't be at Cannes Lions this year


    A few years ago, we rented a 100' motor yacht called the Accama (see above). It came stocked with unlimited Champagne and Rosé. We shared it with the most interesting and influential people we could think of and soon realised that most of them could have just as easily been found in Soho House. We all had a marvellous time but, in spite of the hedonism, we came away feeling that the Ad industry had lost its mojo. 

    Before selling it to WPP, I used to own an Ad agency. It was a wonderful business. We worked for technology companies and, in our small way, helped to give birth to the internet. Back then, our knowledge of communications and our skills architecting brands was deemed highly valuable. Particularly by the entrepreneurial engineers who ran most of the tech firms.

    Read more

  • wants to volunteer 2015-01-21 13:29:11 +0000

    Get stuck in and make a difference

    3LA is here to bring fresh thinking and salvation to struggling leaders and their businesses. We have a brilliant team with the skill and energy to make a difference. But we're trying to solve big contemporary problems so we're always on the lookout for new talent and ideas. So get stuck in. We promise not to spam you or sell your data. No really...

    Become a volunteer

  • published For 2014-10-12 22:28:19 +0100


    The business wants to be at the leading edge but you know that it's not. Despite margins shrinking, the board demands more profits. Cost reductions and efficiency gains have run out of road. Your biggest customer is keen to replace you with a Web3 startup. You need some radical, practical ingenuity and innovative technology. That's what we bring. 


    We have a wealth of expertise designing new products and services. We shape customer experience and create engagement. We drive sales and grow profits. We nourish the transformation of human capital. We craft solutions that are fresh and contemporary but above all, intensely effective. Our mission is to catalyse positive change in valuable institutions. 


  • published About 2014-10-12 21:02:07 +0100


    Your Chairman’s tweet is on Fox News.
    Churn is up and CLV is down.
    Your sector is about to be regulated but no one can tell you how.
    Performance marketing isn’t.
    Your leadership team has only ever met on Zoom.
    Web3 is coming - the competition is now a DAO.

    To survive and succeed, businesses need radical, practical ingenuity.
    That's the thing that we bring.
    We make use of technology and make sense of the future.

    We are 3LA - Exciting Tomorrow.

  • commented on Do you have a challenge for us? 2014-10-12 19:50:05 +0100

  • signed up on Join 2014-10-12 19:27:46 +0100

    Join the 3LA movement

    We really appreciate you stopping by. Please sign up and join the team. 3LA is a new idea for all of us so please help us out if the site has any glitches in it. Meanwhile let us know what we can do for you or what you can do for us. Either way, there's a lot to be done to make marketing more efficient and effective.

    Sign up

Rod Banner is a relentlessly forward-thinking architect of business who builds world dominating brands. He shapes value propositions, operational wizardry and culture.


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