A few years ago, we rented a 100' motor yacht called the Accama (see above). It came stocked with unlimited Champagne and Rosé. We shared it with the most interesting and influential people we could think of and soon realised that most of them could have just as easily been found in Soho House. We all had a marvellous time but, in spite of the hedonism, we came away feeling that the Ad industry had lost its mojo.
Before selling it to WPP, I used to own an Ad agency. It was a wonderful business. We worked for technology companies and, in our small way, helped to give birth to the internet. Back then, our knowledge of communications and our skills architecting brands was deemed highly valuable. Particularly by the entrepreneurial engineers who ran most of the tech firms.Read more
Rod Banner wants to volunteer 2015-01-21 13:29:11 +0000
3LA is here to bring fresh thinking and salvation to struggling leaders and their businesses. We have a brilliant team with the skill and energy to make a difference. But we're trying to solve big contemporary problems so we're always on the lookout for new talent and ideas. So get stuck in. We promise not to spam you or sell your data. No really...Become a volunteer
The business wants to be at the leading edge but you know that it's not. Despite margins shrinking, the board demands more profits. Cost reductions and efficiency gains have run out of road. Your biggest customer is keen to replace you with a Web3 startup. You need some radical, practical ingenuity and innovative technology. That's what we bring.
FOR LEADERS QUESTING CORPOREAL CHANGE
We have a wealth of expertise designing new products and services. We shape customer experience and create engagement. We drive sales and grow profits. We nourish the transformation of human capital. We craft solutions that are fresh and contemporary but above all, intensely effective. Our mission is to catalyse positive change in valuable institutions.
Your Chairman’s tweet is on Fox News.
Churn is up and CLV is down.
Politicians are out to regulate your sector.
Performance marketing isn’t.
Your leadership has only ever met on Teams.
Web3 is coming - the competition is now a DAO.
To survive and succeed, businesses need radical, practical ingenuity.
That's the thing that we bring.
We make use of technology and make sense of the future.
We are 3LA - Exciting Tomorrow.
We really appreciate you stopping by. Please sign up and join the team. 3LA is a new idea for all of us so please help us out if the site has any glitches in it. Meanwhile let us know what we can do for you or what you can do for us. Either way, there's a lot to be done to make marketing more efficient and effective.Sign up
Business Architect, Brand Marketer and Technologist.
Rod Banner is a relentlessly forward-thinking entrepreneur. A Brand Marketer who quenches complexity and sharpens messaging to build world dominating brands.
Today, he is laser-focused on the actual architecture of businesses – their core value propositions, operational wizardry and culture.
Rod helps business owners use technological advances and market shifts to optimise brand and business design for maximum performance.
He has founded and exited multiple businesses and mentored countless tech industry luminaries.
Rod has been acknowledged as part of the TechCity Insider 100 list, the Fresh Business Thinking Power 100, The Maserati 100, The Smith & Williamson Power 100 and GQ’s list of the 100 Most Connected Men in Britain.
He is a member of the Worshipful Company of Information Technologists and a fellow of the RSA.
Rod’s side hustle is JoyTech.org – a growing community built to explore how tech can bring more joy to the world. He’d love you to join it.