According to Seth Godin, "Content Marketing is the only marketing left." He's usually right but there is little consensus as to what people mean by 'content marketing'. Here are a couple of definitions for you to noodle over.
- "The creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."
- "A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."
Both start out the same but notice "to attract and retain a clearly defined audience" in the second. Is Content Marketing targeting an audience or is it self-serving? Is the audience defined or defining itself? The next discrepancy is that one aims to simply "stimulate interest" while the other goes in much harder, "to drive profitable customer action."Read more