Just keep up
Innovation is hard. It's even harder when you need to focus on your quarterly numbers. There's never enough time or enough team bandwidth to keep up with new opportunities and stay up-to-date with technology. 3LA is designed to help. We bring smart thinkers and innovators to offer you a totally fresh perspective. We connect you to the bleeding-edge technology but safeguard you and your brand from reputational injuries.
Brand and Proposition
The large chunk of value locked up in a successful company is held in its brand. The proposition defines the business and can differentiate it from the competition. The brand should define the way it behaves and the products or services that it delivers. In a fast-changing world, the proposition may need adjusting to maintain market fit. This enables the brand story to be told with honesty and clarity. 3LA have massive amounts of experience building businesses from scratch and polishing up neglected ones.
Marketing Technology (Madtech)
Anyone who's seen the Lumascape knows how complicated the Marketing Technology (Madtech) scene has become. To make things simpler, we've built a vast database of products and services to help marketers stay ahead. We've partnered with some vendor companies and invested in others. We sniff out real innovation, find the best match for your needs and maintain complete transparency about any vendor relationships.
Why hire expensive brains when you only need them part time. Outsourcing business or marketing strategy makes complete sense. You only pay for strategic advice when you need it and can hand off process work to your own operational staff. Instead of wasting money on under-utilised headcount, more of your budget goes on programmes instead.
Sensible Social Centricity
The credibility of Advertising has plunged to an all time low – largely because social has shown up the gap between what companies say and what they actually do. Peer group recommendation has become immensely powerful and social marketing needs to become a way of business. 3LA designs social activities that deliver tangible results by measuring the business outcomes with traditional metrics - not 'likes'.
Keeping up with new marketing methodologies and contemporary thinking frequently requires changes in corporate culture. Having created momentum for change, 3LA has programmes and technology that can help transform your organisation. Our research and training platform delivers quantified business transformation – across timezones, languages and cultures. It works quickly to get an organisation and its brand custodians all on the same page.