Just keep up
Innovation is hard. It's even harder when you need to focus on your quarterly numbers. There's never enough time or enough team bandwidth to keep up with new opportunities and stay up-to-date with technology. 3LA is designed to help. We bring smart thinkers and innovators to offer you a totally fresh perspective. We connect you to the bleeding-edge technology but safeguard you and your brand from reputational injuries.
Brand and Proposition
The proposition sits behind every business to define what it does and differentiate it from the competition. Brand is formed from every customer experience of how the business manifests itself and actually behaves. It's a mark of quality, applied to all the products or services being delivered. In our fast-changing world, the proposition may need adjusting to maintain market fit. The brand story must be delivered and told with honesty and clarity. 3LA have masses of experience building propositions and brands from scratch or re-crafting neglected ones.
Marketing Technology has become impossibly complex. For most companies, it's not working. We bring a third part perspective to this mystifying landscape, identifying the products and services that help marketers stay ahead. We've worked and partnered with almost every vendor. So we can sniff out real innovation, find the best match for your needs and negotiate beneficial vendor relationships.
Why hire expensive brains when you only need them part time. Outsourcing business or marketing strategy makes complete sense. You only pay for strategic advice when you need it and can hand off process work to your own operational staff. Instead of wasting money on under-utilised headcount, more of your budget goes on programmes instead.
Sensible Use of Social
The credibility of Advertising has plunged to an all time low – largely because social has shown up the gap between what companies say and what they actually do. Peer group recommendation has become immensely powerful and social marketing needs to become a way of business. 3LA designs social activities that deliver tangible results by measuring the business outcomes with traditional metrics - not 'likes'.
Keeping up with new marketing methodologies and contemporary thinking frequently requires changes in corporate culture. Having created momentum for change, 3LA has programmes and technology that can help transform your organisation. Our research and training platform delivers quantified business transformation – across timezones, languages and cultures. It works quickly to get an organisation and its brand custodians all on the same page.