Participation Marketing - or how to Embrace Engagement

What does Participation Marketing mean to you? If you think back to your first kiss, it was probably a little awkward. You possibly even asked if it would be OK to plant your lips on someone else’s. That’s Permission Marketing. Now if you think of the best kiss you’ve ever had, chances are nobody asked anyone anything. Both parties were involved in the creation of a memorable, possibly delicious experience. That’s more akin to Participation Marketing. Read more

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