At the start, every company should have a clear grasp of its purpose. But as time passes, growth amplifies complexity and adds fresh challenges. Visions get forgotten or lose connection with the organisations that created them. Maintaining this beacon of thinking, and clearly communicating it, is hard.
At 3LA we have developed a process to map a company’s vision against what customers and employees understand, reflect and retain. We then benchmark against competitors and global leaders. We research markets and what drives customers. With this knowledge at hand we mine opportunities, forge consensus, and generate thought leadership and visionary thinking to share with all your stakeholders - internally and externally.
Our ultimate deliverable is video that tells the story of your vision. Video that is designed to be inspirational, emotive and forthright. A reusable communication that amplifies a sense of purpose and confidence amongst management, employees, analysts and investors - anyone who touches the business.